About

In 2016, I graduated cum laude with a BSc. in Mechanical Engineering from a university in South Africa, armed with an unwavering drive and a solution-oriented mindset. My early career took me to a small engineering firm. After a year, I felt frustrated by a lack of opportunities for growth. So, I took a leap—selling everything I owned to buy a one-way ticket to New Zealand. There, I cut my teeth working for major construction companies, tackling large-scale projects that sharpened my technical skills and resilience.

In 2019, a small digital marketing agency offered me a chance to pivot. As their third team member, I dove headfirst into the world of social media marketing, learning the ropes and quickly advancing my skills. Over the next five years, I worked relentlessly—growing the agency from 3 employees to a team of 12, delivering results that transformed numerous businesses. But as my responsibilities soared, my room to grow stalled. I knew my potential stretched further.

That’s when I made the leap to freelance in 2024. A long-term client—one whose account I’d uniquely mastered—chose to follow me, trusting my ability to run high-performing ad campaigns where others couldn’t. Today, I work with a select group of clients whose products and services I genuinely believe in. My workload is leaner, my impact is sharper, and my earnings reflect the value I bring.

What sets me apart? My engineering roots run deep. Years of advanced mathematics honed my ability to dissect data with surgical precision, turning numbers into actionable insights that fuel winning campaigns. That same training sharpened my problem-solving instincts—whether I’m optimizing an underperforming ad set or crafting a strategy from scratch, I thrive on cracking the toughest challenges. I’d wager there are few digital marketing specialists who can match my blend of analytical rigor and creative execution.

I’m not here to work with just anyone. I partner with businesses that share my commitment to excellence, delivering tailored, high-impact campaigns that consistently outperform the competition.